Privacy Policy

• Lilyari (HK) Limited (collectively, “Lilyari” “We”, “Our” or “Our company”) respects your legal rights of privacy when collecting, holding, storing, using, transmitting and/or processing your Personal Data. This privacy policy explains our privacy practices. We are committed to protecting it through our compliance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of the Hong Kong Special Administrative Region. Nothing in this notice shall limit your rights as a data subject under the Personal Data (Privacy) Ordinance.
• Please read the following carefully to understand our policy and practices regarding how your personal data will be treated. The policy may be modified at any time without notice. In case of any discrepancy between the English and Chinese versions of this Privacy Policy, the English version shall prevail.
• “Personal Data” is defined in the Personal Data (Privacy) Ordinance.

Purposes for which we will collect and use your Personal Data

• You may be requested to provide certain personal data for specific services. You must provide the personal data marked as “mandatory” in the Membership Registration Form so that we can provide the specific service to you. If personal data is used for a voluntary purpose, it will not be marked “mandatory”. Whether you provide such personal information is entirely up to you.
• You must provide the personal data for any of the following services:
  • (a) Application and maintenance of your membership;
  • (b) Bonus Point Accumulation;
  • (c) Notification of the membership privileges / benefits;
  • (d) Redemption of membership privileges;
  • (e) Notification of any amendment to the membership program;
  • (f) Data cleansing and customer information update; and
  • (g) Other ongoing customer support services directly related to the membership program
• We may use any personal data provided by you (whether for a mandatory and/or voluntary purpose) to enable us to provide you with the following additional services and/or carry out the following activities:
  • (a) To enable us to have a better understanding of the customer demographics;
  • (b) For internal research and analysis so that we can provide rewards, service and product information or gifts tailored to your specific needs;
  • (c) Market research;
  • (d) To enable our beauty team to follow up;
  • (e) To distribute customer satisfaction survey; and
  • (f) To send out VIP newsletters and VIP program updates.

Disclosure of Personal Data

• When we collect personal data, we will:
  • (a) Inform you (in this Privacy Policy or by a separate notice) that we are collecting your data and the purposes for which we will collect and use the personal data;
  • (b) Where relevant, give you the opportunity to opt-out and object to the use of personal data for certain purposes (including but not limited to the circumstances described in paragraph 5 below); and
  • (c) Inform you how we will store your personal data and how you can review, change and delete the personal data we have stored.
• All personal data collected and held by us will be kept confidential but we may provide and/or disclose such information to the following parties (whether within or outside Hong Kong) for the purposes set out in paragraph 3 above::
  • (a) Any subsidiaries, affiliates or associated companies.;
  • (b) Any agent, contractor or third party service provider (“Third Party Service Provider”) who provides administrative, telecommunications, computer and other services to us in connection with the processing and storage of your data for the purposes stated above;
  • (c) Government, regulatory, law enforcement authority or other administrative organizations within or outside Hong Kong;
• The Third Party Service Provider is duty-bound to maintain the confidentiality and is bound to protect the personal data privacy, and can only use your personal data for the purposes listed in paragraph 3 above and not for their own purposes (including direct marketing).

Use of Personal Data in Direct Marketing

• We may use your personal data including name, telephone number, address and email address for direct marketing purposes. We will only use your personal data for direct marketing after we have received your consent (includes an indication of no objection) in accordance with law.
• Your personal data may be used for the following purposes with your consent:
  • (a) Sending you direct marketing communications regarding new product launches and other promotional offers, including (if applicable) skincare products, body care services and beauty services;
  • (b) Sending you direct marketing communications regarding our promotional events, including (if applicable) makeup classes and/or demonstrations, skincare seminars, other beauty classes, PR events, VIP gatherings, product sets, grand opening events, store events & announcements, exhibitions and latest news & updates;
  • (c) Sending you marketing communications regarding skincare, makeup or beauty services and events which are available at counter or elsewhere for promotion or reward redemption purposes; (d) Loyalty reward programs, birthday offers, free sampling, digital events, roadshow, in-store promotion updates;
  • (d) Loyalty reward programs, birthday offers, free sampling, digital events, roadshow, in-store promotion updates;
  • (e) Sending you direct marketing communications regarding joint promotion or events with shopping malls, department stores, credit cards, banks, trades, celebrities, magazines, television, websites, cultural, art or music groups/ organizations, charities or non-profit organizations; and (f) Joint promotions and/or events with other brands (if applicable).
  • (f) Joint promotions and/or events with other brands (if applicable).
• If at any other point of time you do not wish us to use your personal data for direct marketing purposes as described above, you may exercise your opt-out rights by contacting us through the communication channels as stated in paragraph 10 below. Please note that if you opt-out from receiving direct marketing communications, we may require you to provide your personal information for identity verification so that your personal data can be protected.

Security

• The personal data provided by you will be properly stored in our customer service system, and will be accessible only by authorized employees who have received our training on privacy policy.

Cookies

• Cookies (“data stored on the user’s local terminal”) are small encrypted text files including your browsing history that are automatically stored on your computer or mobile device whenever you visit a website. These cookies only identify your computer or mobile device and not you as an individual. Cookies do not contain your email address, names or other personal data. Lilyari may use Cookies on our website for the following purposes：
  • (a) When users are browsing different pages on this website, important information will be temporarily stored that will make your use of the site more convenient.
  • (b) When Lilyari or a company entrusted by Lilyari conducts user surveys on this website or needs to analyze the browsing activity of this website for providing better services in the future.

*Even if Lilyari uses cookies on this website, you may choose to accept or reject cookies by changing the settings in your browser. You may also delete cookies stored on your computer and mobile devices.
(Please refer to your browser’s help page for more details.) However, please note that if you refuse the use of cookies, you may not be able to access all or parts of our site.

Transfer of Personal Data

• We shall take all reasonable steps and exercise due diligence to ensure that all personal data collected, held, stored, used, or otherwise processed in our offices outside Hong Kong are kept securely, in accordance with this Privacy Policy and the provisions of the Personal Data (Privacy) Ordinance.

Right to Access, Correction and Deletion of Personal Data

• You have the right to check whether we hold any of your personal data and request access, correction and deletion of any of your personal data held by us in accordance with the Personal Data (Privacy) Ordinance . If at any time you would like to exercise any of the above rights, please send a written request to us by email as stated in paragraph 10 below.
• You may also ask us to delete you or your personal data from any active mailing or distribution list. If you do not wish to receive marketing communication through any channel, please contact us by email as stated in paragraph 10 below, marking a communication as “Confidential”. In response to your request, we may ask you to provide certain personal information to verify the authenticity and validity of the access request.

Access and Correction of Personal Data Privacy

If you have any questions about the privacy policy, or request for access or correction of personal data, please contact us by email as follows : [email protected]
*Please provide your name, member ID or contact number so that we will be able to follow up on your request.

Retention of Data

• We will keep your personal data only for as long as necessary for the purposes (including any directly related purposes) for which it is or will be used . We will keep records of all transactions related to you in our course of business for a reasonable period of time for audit purposes in accordance with our internal policies. We shall erase personal data which are no longer necessary for the purposes for which it is collected. You have the right to demand the deletion of your personal data stored about you as stated in paragraph 8 above.
• In case of any discrepancy between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

Our Privacy Policy will be periodically reviewed and updated.